Bomb Ass Beer

Smashbomb beer too violent for Ontario
By Jonathan Sher/QMI Agency

LONDON, Ont. – The suds cops at the Liquor Control Board of Ontario have stamped out a popular beer made by a Barrie, Ont., micro-brewery because they deem inappropriate the name and cartoonish label of Smashbomb Atomic IPA.

Flying Monkeys Craft Brewery shared the news with angry fans on Facebook and on bartowel.com, a forum that bills itself as Ontario's premier beer resource.

"It's things like this that makes me sad to live in Ontario. Especially when I travel to the U.S. and am faced with an entire wall of unique, reasonably priced craft-brewed beer," one fan wrote on Facebook.

Flying Monkeys' founder Peter Chiodo couldn't be reached for comment, but previously described the rejection by the LCBO.

"The LCBO stated the name would have to be completely changed. Smashbomb is/was too extreme and the packaging was not politically correct for what is going on in the world," he wrote online.

"Even though it is incredibly frustrating, I know the LCBO product/category managers are supportive of the craft movement. Their hands are tied with (social responsibility officials) We could have changed the name and such but I just feel it was the wrong thing to do."

The label shows the name inside an explosion that looks like campy graphics from the 1960s Batman television series, along with quirky captions, such as: "Go ahead, drop the bomb."

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I like stories like this because they show that America isn’t the only backward ass country when it comes to PC politics. The good ole’ USA takes a lot of cracks for stuff like this but now we see that Canada isn’t immune. When I first saw the picture of the beer I figured it had been refused because of the brightness and color of the can. I figured the Liquor Board would say this design would make it attractive to kids like Joe Camel did for cigs.

But to come to find out that Canadians can’t have this fine elixir because people set off bombs? That’s ridiculous. Look, crazy survivalists and radical Muslims are going to set off bombs anyway so why can’t some Canucks get down with a brew that’s the bomb. So I say free Smashbomb Beer. And by free I mean send me a free case of it.