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Thursday, May 26, 2011

What’s Trendy?


Today’s top trending topic is McDonald’s and its decision to switch from Italian-flavored chicken in its chicken sandwich to a “more neutral flavor” that uses French seasoning.

This decision comes only weeks after McDonald’s announcement that they are in the beginning stages of a $1 billion dollar process of making their stores look more upscale.

Jim Carras, senior vice president of domestic restaurant development for the McDonald’s told USA Today that "McDonald's has to change with the times. And we have to do so faster than we ever have before.”

Why the hell is the #1 fast food chain in recorded history making so many changes? McDonald’s serves 58 million people a day and has served billions of burgers in its history. Hell, some dude from Wisconsin just ate his 25,000th Big Mac last week. So if it ain’t broke, don’t fix it.

Sure, some people hate Mickey D’s. I’m one of them. But nothing is going to make me like it either. They can start selling $5 Kobe beef burgers and turn the place into a strip club at night and I’m still not going.

So why risk upsetting the 58 million + customers they do have in the off chance they might attract others? I just don’t get it.

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