Hulk Hogan's Bait and Switch

You may have seen Hulk Hogan's recent media blitz aimed around getting attention for his new book, "My Life Outside the Ring." All the while I couldn't help but think there was something bigger up ol' Hulk's sleeve than just a book and a few exhibition wrestling matches. That's when the other shoe dropped. The Hulkster is back in pro wrestling full-time with his announcement that he will be joining TNA Wrestling, owned by former Designing Women star Dixie Carter. His announcement coincided with an appearance on Larry King Live, which should bring some much needed attention to wrestling's second organization.

I doubt Hulk's partnership with TNA will boost ratings too much but with slumping ratings for WWE Raw Vince McMahon can't be happy about this news.