UT-Austin, ad firm join in bottled water project
Associated Press
AUSTIN, Texas — The University of Texas at Austin is partnering with an Austin advertising firm to sell purified water in a bottle that's a replica of the UT Tower.
About 40 percent of proceeds from the venture will go to scholarships, fellowships and internships for UT students. Other proceeds will go to operations and profits. The product is called H2Orange, a reference to the school's colors.
UT-Austin President William Powers Jr. and GSD&M Idea City co-founders Steve Gurasich and Tim McClure are announcing the partnership Monday.
Among the bottled water company's investors — all of whom attended UT — are golfer Ben Crenshaw, business giant Red McCombs and former quarterback James Street.
As if every car in this city having a Longhorn bumper sticker or metal decal wasn't enough. As if me having to see 43% of people here wear burnt orange every day wasn't taking enough of a toll on my psyche. Now I've got to content with people carrying around UT water bottles. Wonderful. My only hope is that they don't go over in Odessa because half the UT fans here have never been to Austin or probably know what the UT Tower is. Of course, if I get wound too tight from UT rage before Oct. 16 I may have to pull a Charles Whitman. Okay, I may have officially sealed my place in hell with that one.
At the very least I could see thousands of UT fans buy the water just so they can put the bottle up on their shelf next to their other UT memorabilia.
ReplyDeleteThey can have it. I'll keep sippin Haterade.
ReplyDeleteKyle