Mexico: Burger King ad in Europe is an insult
Associated Press
MEXICO CITY — Mexico is protesting what it says is a whopper of an insult.
An advertisement for Burger King's Texican Whopper burger that has run in Europe shows a small wrestler dressed in a cape resembling a Mexican flag. The wrestler teams up with a lanky American cowboy almost twice his height to illustrate the cross-border blend of flavors.
"The taste of Texas with a little spicy Mexican," a narrator's voice says.
The taller cowboy boosts the wrestler up to reach high shelves and helps clean tall windows, while the Mexican helps the cowboy open a jar.
Mexico's ambassador to Spain said Monday he has written a letter to Burger King's offices in that nation objecting to the ad and asking that it be removed. Jorge Zermeno told Radio Formula that the ads "improperly use the stereotyped image of a Mexican."
I feel its time to come clean because my conscience is killing me. Myself and Jeremy needed a little extra spending money and we accepted an offer to do a Burger King commercial. Honestly, I never knew it would be this big of an issue but I felt I should try to make this right before I move to Brownsville. I'd hate to get cut.
P.S. - I'm not sure where they got lanky from. I'm thick and cut.
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