Thank you Captain Obvious

Objectified
Study: Men view women in bikinis as objects
Carrie Thornton/Staff Writer/Daily Toreador



New scientific research confirms the stereotype that men view women dressed in bikinis as objects.

Princeton researchers, who presented their findings at the annual meeting of the American Association for the Advancement of Science last month, found a link between brain activity in men who view half-naked women.

They discovered men who were shown pictures of bikini-clad women increased brain activity in regions associated with objects or "things you manipulate with your hands."

"This study is the first step in a larger investigation examining the effect of instrumentality on person perception," one researcher said via e-mail.

Mina Cikara, a Princeton graduate student who helped conduct the study, said instrumentality describes what happens when something becomes useful for a goal, such as food when a person is hungry. Previous research has shown people can view other people as useful as they view objects.

"We were interested in asking how do perceptions of and responses to other people change when someone perceives them as useful or instrumental?" she said.

In other breaking scientific news I dance when I hear music and I get drunk when I have 15 beers. Of course we objectify women in bikinis. And where's the study on women. I'm pretty sure when they see Brad Pitt in a speedo they aren't thinking about going antiquing with him.

The video above is great. At the 1:15 mark its one of the greatest series of lines ever.