Skittles Makes Derrick Rose a Custom Candy Machine
By: Darren Rovell/CNBC Sports Business Reporter
Chicago Bulls guard Derrick Rose is known to eat a lot of candy. So when the folks at Wrigley found out that he likes to down their Skittles brand, they decided to do something a little special for the hometown boy.
Earlier this month, they brought a custom, tricked-out Skittles vending machine to his house and promised to keep it stocked with Skittles for at least three years.
Rose gets the machine and the Skittles for free; the Skittles brand has a chance of getting more love from Rose; and the Bulls, I guess, hope Rose’s sugar highs peak at the right time.
The folks at Wrigley would only confirm the following facts: The picture is real. The machine holds every variety of Skittles. And it even tempts him, in his own voice, whenever he walks by the machine.
This is a great lesson in public relations. No matter what the product, doing something special for an athlete who says they love you can only make them love you more. Kudos to Skittles. And yes, for what it's worth, Kudos is owned by Wrigley’s parent company Mars.
Isn't this just a case of the rich getting richer? Sure, Skittles may be getting some free publicity out of it but why does Derrick Rose get an assload of free Skittles and a badass machine? Because he's a good basketball player? The Bulls already pay him more than $10 million a year to do that. Now he gets something that cool for free too. That's it. I say we all refuse to support the Bulls unless Derrick Rose agrees to share some of his candy.
P.S. - Skittles could have at least made Rose get the Sour Man's approval before doing this.
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